Sanity CMS Pricing: Finding the Best Plan Match for Your Team

Sanity CMS positions itself as a  "composable content platform",  but what does that mean for someone like me or you? Well, at its heart, Sanity CMS is a headless content management system (CMS) that gives you the tools to create, manage, and deliver content wherever you need it—be it a website, an app, or even something more unconventional like a smartwatch display, unlike traditional CMS platforms that lock you into a predefined setup.

Sanity isn’t just for coders. Sure, developers love its API-driven approach and real-time collaboration features, but content editors get a sleek, intuitive studio interface that’s easy to navigate. Meanwhile, teams can scale it up as their projects grow, and enterprises can tap into its power for complex, high-traffic setups.

Picking the right plan can make or break how well Sanity fits your project. Each of its three main tiers—Free, Growth, and Enterprise—comes with its own set of features, limits, and costs. If you’re just kicking off a small personal site, you wouldn’t want to shell out for bells and whistles you won’t use.

But if your project starts to grow—or if you’re already managing something big—you need a plan that can keep up without leaving you scrambling for workarounds.

Exploring Sanity Pricing Structure

Sanity CMS lays out three main pricing tiers that cater to different kinds of users: Free, Growth, and Enterprise. I find this structure pretty thoughtful.

1. Free Plan: This is where I’d start if I were new to Sanity or just playing around with an idea. It’s completely free—no catch—and offers a solid foundation with up to 20 user seats, 2 public datasets, and access to core features like the Media Library and real-time content database. It’s a fantastic option for small projects like a blog or a portfolio site.
    
2. Growth Plan: At $15 per seat per month, the Growth plan feels like the next logical step if a project starts picking up steam. It bumps things up with support for up to 50 user seats, pay-as-you-go options for extra usage, and handy tools like Comments and Tasks for team collaboration, plus AI Assist for content creation. It’s built for small to medium-sized teams who need more room to grow.
    
3. Enterprise Plan: For the big leagues, the Enterprise plan steps in with custom pricing and tailored solutions. Think custom user seats, datasets, and advanced perks like single sign-on (SSO), dedicated support, and flexible data retention. This is where I’d turn if I were managing a high-traffic site or had specific security needs.

When I first stumbled upon Sanity CMS, the Free Plan was what caught my eye. It’s an incredible starting point for someone who loves building things but doesn’t want to commit to a paid plan right out of the gate.

Price of Sanity CMS Free Tier

The Free Plan is exactly what it sounds like: it costs $0. No hidden fees, no trial period that sneaks up on you—it’s free forever. But what really impressed me is that it doesn’t just stop there.

Sanity pairs this with a pay-as-you-go option, so if your project starts to stretch beyond the included limits, you’re not forced to upgrade immediately. You can pay for only the extra usage you need, which makes it feel less like a rigid plan and more like a flexible companion.

So, what do you get with this $0 tier? Here’s the rundown:

• 20 user seats: This means up to 20 people can access the Sanity Studio to create, edit, or manage content. For me, that’s more than enough for a solo project or even a small team effort.
• 2 public datasets: These are where your content lives, and “public” just means they’re accessible via API without extra authentication. Perfect for something like a blog or a portfolio.
• Media Library: A handy tool for uploading and organizing images, videos, or other files. I’ve found it super intuitive for keeping my assets in one place.
• Real-time content database: This is where Sanity shines. It’s like Google Docs for your CMS—changes sync instantly, so if you’re collaborating, everyone’s on the same page.

Flexibility with Pay-as-You-Go

One of the standout features of the Free Plan is that Sanity doesn’t box you in with hard limits. Instead, the pay-as-you-go model kicks in when you exceed the included usage, like API requests or bandwidth, and you only pay for what you use beyond that.

This flexibility is a lifesaver when you are starting small, experimenting, and only spending more when your project actually demands it.

Ideal Users

So, who’s the Free Plan made for? From my experience, it’s a perfect match for a few key groups:

• Solo developers: If you’re building a personal site or tinkering with a side project, this plan gives you all the essentials without overwhelming you with complexity.
• Small projects: Think blogs, landing pages, or prototypes. I’ve used it for quick experiments where I didn’t need a massive scale—just a solid foundation to test an idea.
• Newbies to Sanity CMS: If you’re curious about the platform but not ready to invest, the Free Plan is a low-stakes way to explore what it can do.

If your needs grow—like adding more team members or securing private datasets—you might look at the Growth Plan. But for now, the Free Plan feels like a warm welcome to the Sanity world.

The Growth Plan is designed to help teams like mine scale up without feeling like we’re outgrowing the tools we rely on.

Pricing of Sanity CMS Growth Tier

The Growth Plan costs $15 per seat per month, and for that, you get 50 user seats, giving you plenty of room to bring on editors, developers, or marketers as your team expands. You also get 2 datasets, which can be public or private, so you can separate your live content from your staging environment without a hitch.

• 50 user seats: Enough space for a small to medium team to collaborate in the Sanity Studio.
• 2 datasets: Flexibility to manage different content environments, like a production site and a test setup.
• Comments and Tasks: Built-in tools to leave feedback or assign to-dos right where the content lives.
• AI Assist: A handy feature that suggests text or generates drafts, saving time on content creation.

Collaboration Tools

If you’ve ever tried wrangling a team on a platform not built for teamwork, you know the pain—lost changes, endless email threads, or just plain confusion. Sanity’s Growth Plan fixes that with features like scheduling, Comments, and Tasks.

• Scheduling: You can set exact times for your content to go live, which is perfect if you’re coordinating across time zones.
• Comments and Tasks: These turn the Sanity Studio into a teamwork hub. You can highlight a paragraph, leave notes, or assign a task.  It keeps everything in one place—no more hopping between apps or losing track of feedback.

This encourages a shared workspace where everyone can see what’s happening, without the clutter of extra software.

Ideal Users

So, who’s the Growth Plan really built for? From my experience, it’s perfect for small to medium-sized businesses (SMEs) that are ready to grow. 

Here’s why it clicks for these groups:

• Growing teams: With 50 user seats, you’ve got space for a mix of roles—writers, editors, devs—without hitting a limit too soon. It’s predictable pricing for a team with big goals.
• Collaboration needs: If your crew is remote or juggling multiple projects, scheduling and Comments keep everyone on the same page.
• Content creators: AI Assist is a neat perk for anyone pumping out words. It won’t write your masterpiece, but it can kickstart a draft or break through a creative slump.

The Enterprise Plan for Sanity CMS is designed for the big players—those with complex, specific needs who want a content management system that’s as unique as their operations. This plan offers flexibility and power.

Price of Sanity CMS Enterprise Tier

The Enterprise Plan is custom-priced, which means you won’t find a simple dollar amount on the Sanity website. Instead, you’ll need to reach out to their team for a personalized quote. Every large organization has different requirements, and Sanity tailors the cost to match exactly what you need—no more, no less.

So, how does this pricing process work? From what I’ve gathered, you’d start by contacting Sanity through their website—likely via a form or a direct call with their sales team. They’ll ask about your organization’s size, the number of users, the volume of content, and any special features or integrations you’re looking for. Based on that, they’ll craft a proposal. The Sanity Pricing page doesn’t give exact figures, but it’s clear this is a premium tier built for scale and customization.

Now, what do you get for this custom investment? The features are robust and designed to handle serious workloads:

• Custom seats and datasets: Unlike the Growth Plan, which caps you at 50 seats and 2 datasets, the Enterprise Plan lets you scale without limits. Need 200 team members collaborating across 10 datasets? No problem. It’s all adjustable to your organization’s size and content demands.
• Single Sign-On (SSO): SSO lets your team log in using your existing identity provider, like Okta or Azure AD, streamlining access while keeping everything locked down tight. I see this as a must-have for any organization handling sensitive data.
• Dedicated support: When you’re running a large operation, downtime or delays just aren’t an option. With dedicated support, you get priority access to Sanity’s experts.
• Additional perks: The pricing page hints at other enterprise-grade features, like advanced analytics or custom API limits. These aren’t spelled out, but I’d wager they’re part of the conversation when you request your quote, tailored to what your team needs most.

Tailored Solutions

What really impresses me about the Enterprise Plan is how Sanity leans into customization. They don’t just hand you a CMS and call it a day—they work with you to make it fit your exact specifications. Large organizations often have unique challenges, and Sanity’s ready to tackle them head-on. Here’s what I mean:

• Custom Security Options: Beyond SSO, Sanity can adapt to your security protocols. Maybe you need enhanced encryption for data at rest, or you’re working in a regulated industry that demands specific safeguards. I’ve seen Sanity’s flexibility shine here—they’ll configure the platform to match your policies.
• Service Level Agreements (SLAs): If uptime is critical for your business, like 99.9% availability, or you need guaranteed response times for support tickets, Sanity can negotiate an SLA that gives you peace of mind. It’s like signing a contract that ensures your CMS won’t let you down when it matters most.
• Compliance Support: This is huge for sectors like healthcare or finance. If you’re dealing with HIPAA, GDPR, or SOC 2 requirements, Sanity can help ensure your setup meets those standards. I can picture a hospital chain, for instance, relying on Sanity to securely manage patient-facing content while staying compliant.

Ideal Users

So, who’s the Enterprise Plan really for? I’d say it’s built for large organizations with complex needs—the kind of groups that can’t settle for a standard CMS. These are the users who need power, flexibility, and a partner who can keep up with their demands.

Here’s why I think it’s a perfect match for them:

• Scale without Limits: With custom seats and datasets, the plan grows with you. I can imagine a multinational retailer using Sanity to manage product catalogs across dozens of regions, with hundreds of team members involved.
• Security and Compliance: SSO and tailored security options are non-negotiable for organizations handling sensitive data. Picture a government agency using Sanity to publish public-facing content while meeting strict privacy laws—Enterprise has them covered.
• Mission-Critical Support: Dedicated support ensures quick resolutions. For a media company pushing real-time news updates, that priority access could be the difference between breaking a story and missing the moment.

I’ve also thought about some specific examples. A Fortune 500 tech firm might use Sanity to power a network of customer portals, integrating with their CRM and analytics tools. Or a federal department could rely on it for a secure, scalable platform to share policy updates across multiple agencies. These are the kinds of users who benefit most—those with big teams, big data, and big responsibilities.

Sanity CMS caught my attention with its clear, tiered pricing structure that seems to grow with your project, from small experiments to enterprise-scale operations. But how does it compare to other popular CMSs like Strapi, Contentful, Storyblok, and WordPress? And what about those extra features you can add to make Sanity fit your needs perfectly?

Here’s a table comparing Sanity CMS with other popular CMSs like Strapi, Contentful, Storyblok, and WordPress, focusing on their pricing models, starting prices, key features, and target audiences. This should help you see how Sanity stacks up for your needs.

Add-Ons and Customization Options

Sanity’s add-ons for the Growth plan provide flexibility without requiring an Enterprise commitment:

These add-ons make Sanity adaptable, contrasting with competitors where such features might be locked behind higher tiers. For example, Contentful’s Lite plan includes comments and tasks, but advanced security like SSO requires Premium, while Storyblok charges extra for locales and traffic, similar to Sanity’s add-on model.

Scheduling in Sanity Pricing Plans

Scheduling in Sanity lets you set a precise date and time for your content to publish, whether it’s a blog post, a product page, or a marketing campaign. It’s like having a reliable assistant who never forgets to hit “publish” at the perfect time.

Data Retention Across Price of Sanity CMS

Data retention is crucial for auditing, recovering from mistakes, or meeting compliance requirements. Here’s how it breaks down across Sanity’s plans:

• Free Plan: Offers 30 days of data retention for revisions. 
• Growth Plan: Also provides 30 days of retention, which suits small to medium teams managing regular updates.
• Enterprise Plan: Steps it up with 90 days of retention by default, and you can negotiate custom periods.

AI Assist in Sanity CMS Primary Tiers

Final Thoughts on Choosing Your Sanity Pricing Plan

Deciding on the right Sanity CMS plan comes down to understanding your project’s needs and team size. Each tier is designed to support different users, making it straightforward to find a fit.

Sanity CMS offers a Free plan ($0) for solo developers, a Growth plan ($15/seat/month) for scaling teams, and an Enterprise plan (custom pricing) for large organizations with advanced needs.

My suggestion is to start with the Free plan to explore Sanity’s capabilities. If your team grows or you need more advanced features, the Growth plan provides flexibility with its pay-as-you-go model and add-ons. For those with high-traffic or specialized needs, contacting Sanity for an Enterprise quote is the way to go.

The Sanity Pricing Page has all the details to help you compare plans and make an informed choice.